Pure Tea Packaging

The Pure brand supports the values of respect for nature and honesty of its blending processes. Visual research was key in creating meaning for the letterform mark and the symbol: both are designed to convey visuals of tea terraces in South-East Asia. The packaging system promotes affinities between separate containers through a shape that corroborates the close relationship and connectivity between a circle and a triangle 3.25 x 5”, Helvetica Neue - student work