De Cecco Packaging

With a rich history and rigorous approach to making pasta, handwriting was chosen to convey 100+ years heritage for this brand identity system redo, and led to Nobel as the perfect typeface match for the brand’s new wordmark. Packaging being arguably the most important application, it integrates the pasta variety numbering system to further differentiate itself from its competition and solidify the design concept. The neutrality of the container format helps establishing hierarchy of information and image. 5 x 5 x 5”, Nobel, handwriting - student work